![Joe Lycett on Twitter: "It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially known Joe Lycett on Twitter: "It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially known](https://pbs.twimg.com/media/ESMBjSvWkAA4PN-.jpg)
Joe Lycett on Twitter: "It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially known
![Meghan 1st Trimester Poll Sussex Visit Armani Coat Green Hugo Boss Leather Skirt Oct 3 2018 2 shots Montage Meghan 1st Trimester Poll Sussex Visit Armani Coat Green Hugo Boss Leather Skirt Oct 3 2018 2 shots Montage](https://whatmeghanwore.net/wp-content/uploads/2019/06/Meghan-1st-Trimester-Poll-Sussex-Visit-Armani-Coat-Green-Hugo-Boss-Leather-Skirt-Oct-3-2018-2-shots-Montage-.jpg)
Meghan 1st Trimester Poll Sussex Visit Armani Coat Green Hugo Boss Leather Skirt Oct 3 2018 2 shots Montage
![Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2020/03/01/15/joe-lycett.jpg?width=1200)
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
![Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News](https://e3.365dm.com/20/03/1600x900/skynews-joe-lycett-hugo-boss_4936038.jpg?20200301222119)
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
![Joe Lycett's takedown of Hugo Boss on behalf of a Welsh brewery aired tonight and it was brilliant - Wales Online Joe Lycett's takedown of Hugo Boss on behalf of a Welsh brewery aired tonight and it was brilliant - Wales Online](https://cdn.jwplayer.com/v2/media/bcpPtig5/poster.jpg)
Joe Lycett's takedown of Hugo Boss on behalf of a Welsh brewery aired tonight and it was brilliant - Wales Online
![The positioning of Hugo Boss in football - Marca en Zona - El Mejor Contenido de Marketing Deportivo The positioning of Hugo Boss in football - Marca en Zona - El Mejor Contenido de Marketing Deportivo](http://www.marcaenzona.com/uploads/images/image_750x_5de94c6078a5c.jpg)
The positioning of Hugo Boss in football - Marca en Zona - El Mejor Contenido de Marketing Deportivo
![A British Comedian Legally Changed His Name to Hugo Boss to Protest Brand's Aggressive Trademark Enforcement | The Fashion Law A British Comedian Legally Changed His Name to Hugo Boss to Protest Brand's Aggressive Trademark Enforcement | The Fashion Law](https://www.thefashionlaw.com/wp-content/uploads/2020/03/Emily-Weiss-glossier-1212-1.jpg)
A British Comedian Legally Changed His Name to Hugo Boss to Protest Brand's Aggressive Trademark Enforcement | The Fashion Law
![Joe Lycett on Twitter: "It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially known Joe Lycett on Twitter: "It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially known](https://pbs.twimg.com/media/ESCGx5yWsAEfhQy.jpg:large)