Under Armour Launches UA Shop, Expanding Connected Fitness Suite With Personalized Shopping Experience
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HTC and Under Armour announce slate of connected fitness products, including the UA Band | Android Central
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Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
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It's only going to get bigger' - How Under Armour is planning to revolutionize the connected fitness space with the rise of wearables | The Drum
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